The typical ROWM consumer is a male ranging from age 20-40 years old. He likes to be comfortable, but he wants to make a statement. He wants a piece that can be worn at his 9-5 job, but also appropriate for a drinks with friends straight from a day at work. He is an active male who likes to spend time outdoors. He is not afraid of bold prints, patterns or colors when it comes to choosing pieces for his wardrobe.